Consumers may receive PhunToken for actively participating in engaging marketing campaigns.
Developers and Publishers
Developers and publishers may receive PhunToken for utilizing Phunware’s Loyalty SDK to better engage, manage and monetize their consumers.
Brands will gain access to more relevant, verifiable data by accessing Phunware’s Data Exchange and using PhunToken for their own loyalty programs.
Find and target the right consumer
- Acquiring a new consumer is five times more expensive than retaining an existing one.
- The success rate of selling to an existing consumer is 60–70%, as compared to only 5–20% for a new one.
- Increasing consumer retention rates by 5% increases profits by 25–95%.
The future of blockchain-enabled location based marketing
Brands will not only receive direct, real-time access to invaluable data about their target consumers but also be able to white label PhunToken in order to engage consumers with the right content at the right time in the right place. Proximity marketing and location-based services delight consumers and drive profitable behavior (e.g. spending time in a casino.)
Proximity marketing is not a new concept, but its growing at a 29.8% CAGR and will reach $52.5 billion by 2022 according to MarketsandMarkets. In fact, 75% of US retailers have already integrated beacon technology into their marketing strategies and seen a 9% increase in profits with a 175% ROI. As a leader in wayfinding, indoor positioning and location-based services integrations and location-based services, Phunware’s proven suite of SDKs can seamlessly engage customers wherever they are.
Phunware provides products, solutions, data and services for brands worldwide to have engaging and meaningful connections with their consumers on mobile.
By leveraging Phunware’s fully integrated enterprise cloud platform for mobile, PhunToken is uniquely positioned for mainstream adoption.