Consumers may receive Phun for actively participating in engaging marketing campaigns.
Developers and Publishers
Developers and publishers may receive Phun for utilizing Phunware’s Loyalty SDK to better engage, manage and monetize their consumers.
Brands will gain access to more relevant, verifiable data by accessing Phunware’s Data Exchange and using Phun for their own loyalty programs.
Phunware is the future of blockchain-enabled location-based marketing
Brands will not only receive direct, real-time access to invaluable data about their target consumers but also be able to engage them with the right message at the right time in the right place. Proximity marketing and location-based services delight consumers and drive profitable behavior (e.g. spending time in a casino.)
Proximity marketing is not a new concept, but its growing at a 29.8% CAGR and will reach $52.5 billion by 2022 according to MarketsandMarkets. In fact, 75% of US retailers have already integrated beacon technology into their marketing strategies and seen a 9% increase in profits with a 175% ROI. As a leader in wayfinding, indoor positioning and location-based services integrations and location-based services, Phunware’s proven suite of SDKs can seamlessly engage customers wherever they are.
A real-world solution built for mainstream adoption
Mobile accounts for nearly 70% of all digital advertising and last year, it passed TV as the leading advertising medium in the US2. However, brands are often driven by inadequate metrics like click-through rate (CTR) and conversions, which can be gamed by fraudsters using fake accounts as well as non-human actors like spiders and bots.
The answer to this problem is an elegant part of blockchain technology and a critical part of Phunware’s enterprise solution. Mandatory KYC (i.e. know your customer) and AML (i.e. anti-money laundering) guidelines verify consumers, while self-sovereign identity allows people to store their identity data on their own devices and provide it efficiently to anyone who needs to validate it without relying on a central repository of identity data.
By blockchain-enabling Phunware’s data exchange, brands have the ability to verify and audit identity data to better understand the audiences they are building.
Find and Target the Right Consumer
- Acquiring a new consumer is five times more expensive than retaining an existing one.
- The success rate of selling to an existing consumer is 60–70%, as compared to only 5–20% for a new one.
- Increasing consumer retention rates by 5% increases profits by 25–95%.
Phunware provides products, solutions, data and services for brands worldwide to have engaging and meaningful connections with their consumers on mobile.
By blockchain-enabling Phunware’s fully integrated cloud platform for mobile that currently reaches 1 in 10 mobile devices globally, PhunCoin and Phun are uniquely positioned for mainstream adoption.