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A blockchain-enabled, mobile-first dual token economy connecting brands and consumers

Phun is an innovative cryptocurrency that allows brands to engage with consumers and reward them for profitable behavior in a mobile loyalty ecosystem. Consumers are able to opt-in and engage with brands while maintaining full control of their digital identity.

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What is it?
Phun is a utility token that is reimagining how brands engage with consumers in a blockchain-enabled, mobile-first world.

What can I do with it?
Profitable Behavior: Monetize your digital activity by engaging with brands.

Give me an example!
Earn Phun for completing a survey or for participating in a branded marketing campaign.

Why should I want it?
Invest in the value of the features and capabilities available in Phunware’s mobile loyalty ecosystem.

How do I get some?
Available to select non-US purchasers via Coinfactory.

Alan Knitowski Presentation

Randall Crowder Interview

Consumers

Consumers may receive Phun for actively participating in engaging marketing campaigns.

Developers and Publishers

Developers and publishers may receive Phun for utilizing Phunware’s Loyalty SDK to better engage, manage and monetize their consumers.

Brands

Brands will gain access to more relevant, verifiable data by accessing Phunware’s Data Exchange and using Phun for their own loyalty programs.

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Phunware is the future of blockchain-enabled location-based marketing

Brands will not only receive direct, real-time access to invaluable data about their target consumers but also be able to engage them with the right message at the right time in the right place. Proximity marketing and location-based services delight consumers and drive profitable behavior (e.g. spending time in a casino.)

Proximity marketing is not a new concept, but its growing at a 29.8% CAGR and will reach $52.5 billion by 2022 according to MarketsandMarkets. In fact, 75% of US retailers have already integrated beacon technology into their marketing strategies and seen a 9% increase in profits with a 175% ROI. As a leader in wayfinding, indoor positioning and location-based services integrations and location-based services, Phunware’s proven suite of SDKs can seamlessly engage customers wherever they are.

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A real-world solution built for mainstream adoption

Mobile accounts for nearly 70% of all digital advertising and last year, it passed TV as the leading advertising medium in the US2. However, brands are often driven by inadequate metrics like click-through rate (CTR) and conversions, which can be gamed by fraudsters using fake accounts as well as non-human actors like spiders and bots.

The answer to this problem is an elegant part of blockchain technology and a critical part of Phunware’s enterprise solution. Mandatory KYC (i.e. know your customer) and AML (i.e. anti-money laundering) guidelines verify consumers, while self-sovereign identity allows people to store their identity data on their own devices and provide it efficiently to anyone who needs to validate it without relying on a central repository of identity data.

By blockchain-enabling Phunware’s data exchange, brands have the ability to verify and audit identity data to better understand the audiences they are building.

2eMarketer, 2018

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Find and Target the Right Consumer

While acquiring new consumers is critical to any business, retaining existing ones should never be overlooked. Engaging existing consumers and driving loyalty have a considerable impact on the lifetime value of a consumer as well as a brand’s overall profitability. In fact, research by Invesp found that:
  • Acquiring a new consumer is five times more expensive than retaining an existing one.
  • The success rate of selling to an existing consumer is 60–70%, as compared to only 5–20% for a new one.
  • Increasing consumer retention rates by 5% increases profits by 25–95%.
Any enterprise can deploy a mobile loyalty ecosystem by simply installing Phunware’s Loyalty SDK. This allows brands to leverage blockchain technology to reward consumers for profitable behaviors within their existing mobile applications rather than requiring enterprises and consumers to change behavior by deploying new applications or browsers.

Phunware provides products, solutions, data and services for brands worldwide to have engaging and meaningful connections with their consumers on mobile.

By blockchain-enabling Phunware’s fully integrated cloud platform for mobile that currently reaches 1 in 10 mobile devices globally, PhunCoin and Phun are uniquely positioned for mainstream adoption.

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Investors

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Partners

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*This communication does not constitute an offer to sell or a solicitation of an offer to purchase Phun, PhunCoin or any other securities. Any offer to purchase PhunCoin will only be made pursuant to private placement documentation pursuant to a Regulation D, Rule 506c offering made by PhunCoin, Inc., a wholly-owned subsidiary of Phunware, Inc., only to accredited investors who have successfully completed a third-party KYC/AML process. Phun will only be sold to select purchasers outside of the United States, Canada and certain blacklisted countries who have also successfully completed a third-party KYC/AML process..

Some of the statements in this communication constitute “forward-looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “expect,” “should” and variations and similar words and expressions, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements involve estimates, expectations and projections and as a result, are subject to risks and uncertainties. Actual results could differ materially if not substantially from those described in the forward-looking statements.

PhunCoin Whitepaper

Thank you for your interest in the PhunCoin Whitepaper. A copy can be found on CoinList for verified purchasers or you may request a copy by contacting Randall Crowder: rcrowder@phunware.com.